Born Free Homeless Animal campaign up and running

A new advertising campaign for Born Free Foundation highlighting homeless wild animal outcasts ‘inhabiting’ the streets of a littered and graffiti-strewn city has been launched.Using animal images from top international photographer George Logan, Steve Hawthorne and Katy Hopkins at WCRS have created a series of thought-provoking scenes to illustrate the plight of hundreds of thousands of endangered animals, forced out of their homes by human activities such as deforestation, war, climate-change and unrestrained agriculture.

When animal species lose their natural homes, they are forced to eke out their lives in smaller and smaller, fragmented habitats. This puts increasing pressure on the natural resources, such as food and water, that they need for their survival. In addition, decreasing availability of natural habitats mean that animals and humans often come into conflict, which can result in damage to crops, predation on livestock, persecution, injury and death.

The campaign will feature on bus stops and billboards in and around London in the coming weeks.

For more information visit the Born Free Foundation website www.bornfree.org.uk